Choosing the right GoHighLevel CRM plan can feel a little confusing at first — but once you understand how it’s structured, it’s actually pretty simple.
Whether you’re a solo entrepreneur, a growing agency, or looking to build a SaaS business, GoHighLevel has flexible pricing designed to scale with you.
And yes… there are a few smart ways to save 👀💰
Before diving into pricing, if you’re brand new to the platform, check out our Beginner’s Guide to GoHighLevel CRM to understand what it actually does.
🧾 GoHighLevel Pricing Overview
GoHighLevel currently offers three core plans (plus optional add-ons).
Here’s a simple breakdown:
| Plan | Ideal For | Key Features | Monthly Price |
|---|---|---|---|
| Starter | Solo users, freelancers | CRM, funnels, automations | $$ |
| Unlimited | Agencies | White label, multiple sub-accounts, automations | $$$ |
| SaaS Pro | SaaS agencies | Reselling, recurring revenue, advanced automation | $$$$ |
(Pricing can change over time, so always double-check on their official site.)
🧠 1. Starter Plan — Perfect for Solo Operators
The Starter Plan is built for individuals or small businesses that want:
- CRM + pipeline tracking
- Email & SMS marketing
- Funnel & page builder
- Basic automations
- Appointment booking
🪙 It’s perfect for testing the platform and launching your first funnel.
💡 Pro Tip: You can always upgrade later as your business grows.
🚀 2. Unlimited Plan — Best for Agencies
This is where most agencies land. Why?
- White-label capabilities (your own branding)
- Multiple sub-accounts for clients
- Automations & advanced workflows
- Unlimited funnels, emails, and contacts
- Full team collaboration features
✅ If you manage clients, this plan gives you the power to scale without the tech headaches.
👉 For a closer look at what’s included, check out GoHighLevel CRM Features You’ll Actually Use.
💼 3. SaaS Pro Plan — Build Your Own Software Business
SaaS Pro isn’t just an upgrade — it’s a business model.
With this plan, agencies can:
- Resell GoHighLevel as their own branded CRM
- Set their own pricing
- Collect MRR (monthly recurring revenue)
- Automate onboarding and account creation
- Offer software as a service with zero dev work
🔥 This plan is built for serious players who want to grow revenue and margin.
🪙 How to Save on GoHighLevel Pricing
- 🧾 Annual Billing → Pay annually and save a chunk compared to monthly.
- 🤝 Affiliate Promotions → Keep an eye out for special promo links or trial extensions.
- 🧠 Start Small, Upgrade Later → No need to overpay early on.
- 🚀 Use SaaS Mode Strategically → Agencies can offset their own cost by reselling.
💡 Smart agencies actually profit from their CRM — instead of just paying for one.
🧭 Which Plan Is Right for You?
- Starter if you’re testing or just need the basics.
- Unlimited if you’re running or scaling an agency.
- SaaS Pro if you want to build your own software business.
👉 Not sure which to choose? Revisit 15 Reasons Agencies Are Switching to GoHighLevel CRM to see why most go Unlimited or SaaS Pro.
🔗 Setting Up After Choosing a Plan
Once you’ve picked your pricing tier, follow our step-by-step automation tutorial to set up your funnels, workflows, and client onboarding quickly.
🏁 Final Thoughts
GoHighLevel CRM pricing is straightforward — but the real power comes from how you use the platform.
Whether you start small or jump straight into SaaS mode, the goal is the same:
⚡ Automate more. 💬 Close faster. 💰 Build predictable revenue.
👉 Try GoHighLevel CRM and choose the plan that fits your business today.
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