Choosing a marketing platform isn’t just about features — it’s about value. Below, we compare GoHighLevel’s pricing to the big names and explain why it’s redefining what “all-in-one” actually means for agencies.
TL;DR — The 60-Second Take
- GoHighLevel replaces 7+ tools (funnels, CRM, automations, calendars, messaging) with flat-rate pricing from $97–$497/mo.
- Competitors cost more when stacked (ClickFunnels + HubSpot + Calendly + ActiveCampaign can run $850+/mo).
- Net: many agencies save $6K+ per year while simplifying workflows and reporting.
Why Comparing GoHighLevel Pricing Actually Matters
Most marketers stack tools like Lego bricks — one for funnels, one for CRM, one for automations, and another for emails. Over time, those subscriptions add up. And integration “glue” only holds so long before data starts slipping through the cracks.
- ClickFunnels handles funnels, not clients.
- HubSpot nails CRM but can cost a small fortune.
- ActiveCampaign shines in email, but lacks a full pipeline and funnels.
- GoHighLevel ties it all together — without breaking the bank.
If you’re serious about scaling and want fewer logins, comparing pricing and features side-by-side is the best starting point.
GoHighLevel Pricing Plans (2025 Snapshot)
| Plan | Monthly | Best For | Core Highlights |
|---|---|---|---|
| Agency Starter | $97 / mo | Freelancers, coaches, small teams | Funnels, CRM, calendar booking, simple automation |
| Agency Unlimited | $297 / mo | Growing agencies | Unlimited sub-accounts, full white-labeling, advanced workflows |
| SaaS Pro (White-Label) | $497 / mo | Agencies scaling with recurring revenue | SaaS Mode, Stripe rebilling, mobile app, automation snapshots |
Pricing as of October 6, 2025. Details can change — confirm the latest numbers on the provider’s site.
Want deeper plan comparisons and current offers? Read the in-depth GoHighLevel pricing breakdown.
ClickFunnels vs GoHighLevel: Funnel Builders Face-Off
ClickFunnels pioneered landing pages and funnels — but that’s where it stops. GoHighLevel extends the journey with CRM, automations, reporting, and client management in one place.
ClickFunnels Breakdown
- Price: $147–$297/mo
- Excellent for landing pages and split testing
- No CRM or client portal
- Limited automation; heavy reliance on integrations
GoHighLevel Advantage
- Full CRM and pipeline tracking
- Email, SMS, and automation built-in
- Calendars + funnels in one dashboard
- Custom branding for agencies
Verdict: GoHighLevel can replace multiple subscriptions at a similar or lower total cost — and unify your workflow.
HubSpot vs GoHighLevel: The CRM Cost Showdown
HubSpot’s power is undeniable — but so is its price tag. After the free tier, costs rise quickly with add-ons and contact-based pricing.
HubSpot Breakdown
- Price: $450–$1,200+/mo (Marketing Pro/Enterprise)
- Excellent CRM, limited funnels
- Most automation at higher tiers
- Complex onboarding for small teams
GoHighLevel Edge
- Flat-rate pricing from $97–$497/mo
- Funnel + site builder included
- Integrated automations and AI workflows
- White-label CRM for branding/reselling
Verdict: Many agencies find GoHighLevel offers comparable day-to-day capability with less cost and complexity.
ActiveCampaign vs GoHighLevel: Automation Depth vs Breadth
ActiveCampaign is an automation artist — GoHighLevel is the full orchestra. It wraps funnels, CRM, calendars, and messaging around your automations for end-to-end control.
ActiveCampaign Breakdown
- Price: $149–$279/mo (for larger lists)
- Excellent email automation
- Basic CRM, no funnels/calendars
- No white-label or client sub-accounts
GoHighLevel’s Strength
- Omni-channel automation (email, SMS, DMs, calls)
- Funnels and landing pages built-in
- Full pipeline view and team collaboration
- One login for all client workspaces
Verdict: ActiveCampaign excels at nurture; GoHighLevel aims to cover capture → convert → retain in one platform.
Comparing Core Features — Who Offers What?
| Feature | GoHighLevel | ClickFunnels | HubSpot | ActiveCampaign |
|---|---|---|---|---|
| CRM | ✅ | ❌ | ✅ | ✅ (Basic) |
| Funnel Builder | ✅ | ✅ | ❌ | ❌ |
| Email/SMS Automation | ✅ | Limited | ✅ (Add-on) | ✅ (Email only) |
| White-Label Option | ✅ | ❌ | ❌ | ❌ |
| AI & Workflow Automations | ✅ | ❌ | ✅ (Enterprise) | Limited |
Feature-for-feature, GoHighLevel simplifies operations while cutting costs — essentially seven tools in one dashboard.
Total Monthly Cost Comparison (2025)
| Platform | Average Monthly Spend | # of Tools Replaced | Annual Cost |
|---|---|---|---|
| GoHighLevel (Unlimited) | $297 | 7+ | $3,564 |
| ClickFunnels + HubSpot + Calendly + ActiveCampaign | $850+ | — | $10,200+ |
That’s a potential $6,000–$8,000 yearly savings — without losing capability or client visibility.
Annual Savings & Efficiency Gains
- Time saved: No more hopping between disconnected tools.
- Higher retention: Clients log in daily, reducing churn.
- Lower learning curve: One platform to master.
- Predictable costs: $97–$497 flat — fewer surprises.
That’s not just efficiency — it’s peace of mind while you scale.
FAQs About GoHighLevel vs Competitors
Does GoHighLevel replace ClickFunnels?
It can for many teams. You can import/rebuild funnels and manage leads, automations, and communications in one place.
Is HubSpot better for enterprise clients?
It’s excellent for large, complex orgs. For most agencies, GoHighLevel’s consolidated approach delivers faster ROI.
Can I migrate from ActiveCampaign?
Yes. Map sequences/tags and use migration tools to move quickly without losing structure.
Bottom Line: Value Over Vanity Pricing
ClickFunnels sells funnels. HubSpot sells enterprise infrastructure. ActiveCampaign sells automation. GoHighLevel focuses on results by consolidating what agencies use most into a single platform.
Disclosure: We’re independent affiliates and may earn a commission if you sign up through our link — at no extra cost to you. Pricing and promotions can change; please verify details directly with the provider before subscribing.
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